While some businesses are tempted to cram as much information into a web page as they possibly can, sometimes less is more. Creating a layout with enough white space or negative space can impact the appeal of your site. Having a visually appealing website creates trust with the visitors and conveys you really have it together and present your information professionally. With only 1-2 seconds to make an impression on your visitors, the overall look and feel of your site is crucial.
This infographic from Hall Internet Marketing on explains what White Space is and shows you how you should be using it in your website layouts.