The polymath renaissance man Sir Isaac Newton once said, “If I have seen further it is by standing on ye sholders of Giants.” Although Newton had unbelievable success in areas of math and science, including his discovery of the mathematical discipline of calculus, he understands that his knowledge is built upon the discoveries that came before him.

In marketing, the goal remains the same, build customer awareness and intent to purchase a company’s products and/or services. Although the landscape for how marketing messages reach customers has changed, the strategies of appeal and persuasion have not wavered.

In this visual from CleverTap, learn how traditional marketing tactics can be implemented within a successful digital marketing campaign. Take lessons from the experts in traditional marketing and apply them to your digital marketing strategy.

Source: CleverTap