It is common knowledge that certain colors affect the moods of individuals. This idea can play a big role in effective website design. Having the right color scheme and placing certain colors in the different areas of your website could make a huge impact.
According to DesignMantic, through the right color schemes, you can design an ambiance of warmth, coziness or serenity, or you can express an image of spirited freshness.
Check out DesignMantic‘s infographic for the “Commandments of Color” of web design.