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Insights on Website Design, Branding and Social Media Strategies
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Every Wednesday we post a new tip on social media about website design, website security and website SEO.

3 Biggest Mistakes I’ve Seen on Facebook Business Pages Just This Week

3 Biggest Mistakes I’ve Seen on Facebook Business Pages Just This Week

I’m not sure why I have found so many marketing mistakes with businesses this week on Facebook. Just when I think I don’t need to bother with sharing the basics for using Facebook for a business, I come across one of these 3 mistakes. I forget that many business owners are just getting started while others have been exploring all the details to keeping up a Facebook page for a couple years.

10 Pages To Include On Your Website

10 Pages To Include On Your Website

So you are building a website or updating your outdated site. What should you include on your new site? The guys at Red Website Design created this cool infographic highlighting 10 pages you should include and we couldn't agree more. In fact just today as I was...

3 Times You Should Send Thank You Notes

3 Times You Should Send Thank You Notes

1. After the first meeting If you are in the service industry and offer consultations or client meetings to explain your service or offer advice, then sending a thank you note to the client is a great way to build relationships. Your note can be short and simple, not...

Essentials for a Perfect Small Business Website

Essentials for a Perfect Small Business Website

Building a website for your small business does not need to be overwhelming. Here are 6 essential elements to create an effective small business website. Get your information out there in a professionally packaged website. If you can't do it yourself, hire an expert...

Does Your Website Have Enough White Space?

Does Your Website Have Enough White Space?

While some businesses are tempted to cram as much information into a web page as they possibly can, sometimes less is more. Creating a layout with enough white space or negative space can impact the appeal of your site. Having a visually appealing website creates trust with the visitors and conveys you really have it together and present your information professionally.

Content Marketing is a Balancing Act

Content Marketing is a Balancing Act

Are you looking to create content that is reliable and shareworthy? It is a balancing act to have a successful content marketing strategy. You need and want that strategy to generate leads and improve your SEO and also be trustworthy so people can share it with...

Top 3 Content Creation Strategies

Top 3 Content Creation Strategies

Are you an internet marketing newbie? You need to get with the times and have a killer internet marketing strategy. Google loves new, original and engaging content! Take a look at this infographic from QuickSprout which gives you the 3 types of content you should...

How to be an Internet Marketing Guru

How to be an Internet Marketing Guru

Looking for the keys to success with internet marketing but not sure what to do? Superfast Business created a nifty infographic showing their top 16 internet marketing tips that can help your business survive and thrive online.

Infographics – the Bomb.com for Content Marketing

Infographics – the Bomb.com for Content Marketing

Looking to boost your marketing strategy? Using infographics can help! More and more people are jumping on the infographic bandwagon and if you're not yet using them then so should you! This infographic from Digital Marketing Philippines will show you the 10 huge...

5 Reasons a Video is Must on your Website

5 Reasons a Video is Must on your Website

Are you aware that adding a video to your website can increase your chances of a first page google result up to 53 times? Did you know that using video in emails can double your open rates? This infographic created by Explainify demonstrates why a video should be part...

The Perfect Checklist For Social Media Managers

The Perfect Checklist For Social Media Managers

Social media is rapidly growing and it can be overwhelming at times. There is so much going on with your business and social media tasks can be forgotten. It may not seem like a big deal, but those social media tasks are essential to maintaining your online presence,...

7 Ways Wearable Technology Will Affect Your Web Design

7 Ways Wearable Technology Will Affect Your Web Design

If you haven't heard of types of wearable technology such as "Google Glass", then you should probably look into them and learn how they will affect expectations of your website. This infographic from Who Is Hosting This shows what different things wearable technology...

Keyword Research – Gaining the Right Traffic to your Website

Keyword Research – Gaining the Right Traffic to your Website

Are you looking to find out what your target client searches for on Google to create better content? An essential piece of the SEO strategy puzzle is keyword research. By imagining yourself in your client's shoes, you can better understand what they are thinking and...

The 411 on Eye Tracking – How Your Eyes Move On a Website

The 411 on Eye Tracking – How Your Eyes Move On a Website

When creating a website, it is important to be able to understand how your readers read and track information on a page, which can help provide better user experience to generate effective results. Website creation isn't just about the visuals and effect, it is about...

21 Video Marketing Ideas – Small Businesses on a Budget

21 Video Marketing Ideas – Small Businesses on a Budget

If you're thinking about making a video and adding it to your marketing strategy but are in need of ideas then look no further! Videos are everywhere especially on social media. Videos as a marketing tactic are a hit right now and they provide fast and creative ways...

5 Reasons Why Email Marketing is a MUST

5 Reasons Why Email Marketing is a MUST

To communicate with current and potential customers, Email marketing is a great way to go. There are different sources you can use to tackle Email marketing such as MailChimp or Constant Contact and they're relatively cheap or free to use. If you are sceptical about...

12 Secret Facebook Features Every Marketer Should Be Using

12 Secret Facebook Features Every Marketer Should Be Using

If Facebook is part of your social media marketing strategy, then you should probably make sure you're using the advanced features available to grow your platform and increase your views. There are many secret features that many people don't know about, so here is an...

200 Ranking Factors of Google

200 Ranking Factors of Google

"SEO is the process of improving a websites ranking on the natural (unpaid) listings on Google", according to Red Website Design. There are numerous things that are taken into account when Google considers where to rank a site both on your website and externally....

SOS! UPDATE YOUR WEBSITE!

SOS! UPDATE YOUR WEBSITE!

According to a recent survey done by Visible Logic, 80% of consumers choose a product, service or company over a competitor because it had a better website. Your business could be severely missing out if your website is below par compared to your competitors. Visible...

10 Reasons Social Media is Good For Business

10 Reasons Social Media is Good For Business

If you're one that is skeptical about social media being good for business, then here is some convincing. Here is an infographic from CJG Digital Marketing that may clear up your skepticism about social media being good for business.

The Power of Word-Of-Mouth Marketing

The Power of Word-Of-Mouth Marketing

Word of mouth has been known as the most reliable form of marketing. Are you aware that consumers are 50 times more likely to buy something if it is recommended to them through friends or family? "Consumers are more likely to believe people they know over adverts and...

31 Days of Social Media Content

31 Days of Social Media Content

Are you having trouble knowing what to tweet, share, or post? Are you looking for ways to stay on top of your social media game and keep things fresh, relevant, and utilize helpful content? Well we have the answer for you! Don't let your twitter account go stale, it...

Crucial Web Design Stats of 2016

Crucial Web Design Stats of 2016

"My website was created only a couple years ago, I don't need to redesign it!" WRONG. Website design is fastly evolving amongst everything else in the digital marketing world. To stay on top of your game and continue to grow your website traffic, an update is...

Colour Psychology of Logo Design

Colour Psychology of Logo Design

What does your business logo look like? How and why did you choose the colors that you did? What impressions do you think those colors give? Having the right color scheme can say a lot about your business and have make a huge difference on the first impressions it...

Increase Website Traffic With Google Analytics

Increase Website Traffic With Google Analytics

Are you unsure how Google Analytics works? Are you looking for an increase in traffic for your website? Well, here's your quick guide to Google Analytics. According to Neil Patel of QuickSprout, looking at reports simply isn't enough. "You have to take the data from...

The Impact of Color on Your Website Design

The Impact of Color on Your Website Design

It is common knowledge that certain colors affect the moods of individuals. This idea can play a big role in effective website design. Having the right color scheme and placing certain colors in the different areas of your website could make a huge impact. According...

The Do’s and Don’ts of Getting Higher Local Google Rankings

The Do’s and Don’ts of Getting Higher Local Google Rankings

If you're looking to improve your SEO rankings, this post is for you. Businesses in a specific geographic area means that your SEO should be one of your main focuses for website marketing tactics. It is a process needed in order to get higher rankings on Google when...

Do First Impressions Really Matter?

Do First Impressions Really Matter?

As kids growing up, we were taught "not to judge a book by it's cover". This well-known saying may be practiced when it comes to meeting new people, but that isn't always the case when your website is being viewed. Having an attention grabbing website design is key...

13 Reasons Why Your Brain Craves Inforgraphics

13 Reasons Why Your Brain Craves Inforgraphics

If you're not using infographics, you're doing it wrong. Visual content is HUGE in the marketing world and infographics are your key to success with your online presence. Need a nudge? Check out NeoMam Studios' infographic below. Yes, an infographic about...

The 2016 Social Media Checklist for Business Owners

The 2016 Social Media Checklist for Business Owners

If you're looking for ways to revamp your social media and generate more traffic this year, then you'll need a process that will get you there. Fully take advantage of social media and you'll have better luck reaching your social media goals. Not sure how? Here is a...

7 Reasons Why You May Not Be Found On Google

7 Reasons Why You May Not Be Found On Google

Is google not indexing your webpage? There may be a few reasons why. According to Red Website Design, in order to place you in their search engine results Google needs to be able to “crawl” your website using a series of programs called spiders which move from link to...

13 must -know tips for a successful Facebook business page

13 must -know tips for a successful Facebook business page

Have you considered adding or improving your business Facebook page? Want to make sure you have the basics covered?

Facebook company pages can improve branding and exposure, and help you share fun and important updates with current and potential followers.

One way to make the best first impression is to use perfectly optimized images.

A Comprehensive Guide to SEO For Beginners

A Comprehensive Guide to SEO For Beginners

If you are new to the world of search engine optimization (SEO), it is easy to get overwhelmed by the number of things to learn. There is a bit of learning curve involved, but SEO isn’t rocket science. You just need to master a few basic principles and you should be able to understand how it really works.

Facebook Image Sizes Reference Guide

Facebook Image Sizes Reference Guide

One way to make a great impression with your business Facebook page is to use images that optimize the space provided. RM214 created this handy guide for the recommended upload size, and display sizes of profile & cover photos, shared images, shared links, and...

The Best Times To Post On Social Media

The Best Times To Post On Social Media

Do you pay attention to when you post on social media or do you just go with the flow and post when your able to? Posting at the right times can mean the difference between being seen or getting missed.

5 Ways to Extract Images from PDF’s

5 Ways to Extract Images from PDF’s

Using great images in your digital marketing strategy is a must! Finding images in the right format, size, and quality can be a challenge. Sometimes we have to get creative to get the photos we want and in the right format.

Modern Marketing Strategies

Modern Marketing Strategies

360 Degrees of Digital Marketing – These modern marketing strategies show a broad approach to marketing. Which ones are you skipping?

Happy Thanksgiving

Happy Thanksgiving

“Give thanks in all circumstances; for this is God’s will for you in Christ Jesus.”
1 Thesolonians 5:18

2016 Marketing Planning Calendar

2016 Marketing Planning Calendar

In an effort to help you plan better in your marketing efforts in 2016 we have created this 2016 Marketing Planning Calendar with monthly worksheets.

8 Tips On Naming A New Business

8 Tips On Naming A New Business

As entrepreneurs, we have to be bold and willing to take risks. We must be decisive especially when it comes to the decisions in order to get a new business up and running. However, the process of naming a business can sometimes overwhelm a person or they may make a rash decision that can later hurt their branding efforts.

Marketers Guide to Social Media

Marketers Guide to Social Media

All marketing professionals would agree that social media marketing isn’t going away anytime soon. Yet many small and mid-sized businesses can struggle to decide which platforms to focus on. The social media community is crowded and busy making ‘noise’ every minute of everyday so it’s easy to get

Common Website Security Terminology Defined

Common Website Security Terminology Defined

If you want to keep your website safe, it is important to understand the terminology used to describe the causes and effects of hacks. Software vulnerabilities and access control issues are two of the main causes of website infections, and in this post we will define some of the terminology

Google Tools for Churches (or any non-profit)

Google Tools for Churches (or any non-profit)

When it comes to companies that are online today few compare to Google. Their name is so common that it is synonymous with looking for information online. They’ve also built the world’s most popular email service. Sure, their attempt at a social media network largely flopped, but who hasn’t had a few failures?

18 Must-Haves For Your Website

18 Must-Haves For Your Website

Are you getting real results with your website? When reviewing your existing website design, content, and components it’s easy to get overwhelmed.

Here is a quick checklist for you to evaluate your website and determine if you need to make some changes.

10 Email Marketing Spam Laws You Need to Know About

10 Email Marketing Spam Laws You Need to Know About

Email marketing is such a valuable tool in your marketing strategy. It’s a way to directly talk to your customers in a place they’re happy to receive information, because they said “yes” to hearing more from you. They want to hear what you have to say, and since they gave you their data, you can send them relevant emails that fit their

Change can be a good thing!

Change can be a good thing!

RVWS is excited to announce we have moved into new office space! We can now be found at 3083 Washington Ave SW, Suite B-7; Grandville, MI. We have been blessed to continue to grow the business and look forward to We have been blessed to continue to grow the business and look forward to what the future holds. God is good! Over the last

Add Some Christmas Cheer To Your WordPress Site

Add Some Christmas Cheer To Your WordPress Site

Here is a short list of a few quick WordPress Plugins to help you decorate your website for Christmas or add a little Holiday Cheer.

This one will show Santa in your sidebar (or wherever you want to place him) with the number of days until Christmas printed over his beard.

WordPress 4.0 Update Overview

WordPress 4.0 Update Overview

For Wordpress users - here is an nice, short video highlighting the new updates to Wordpress 4.0. Even though version 4.0 has been out for a couple months, not everyone has updated yet. All RVWS Wordpress clients will have been updated to not only 4.0 but 4.0.1 Enjoy!

QR Code Tips for Print

QR Code Tips for Print

When flipping through your favorite magazine you are bound to see QR codes placed in advertisements and articles. These cool little codes are a fun way to immediately engage a customer with a smartphone. Personally, I find them useful for bookmarking a website

Creating Visual Social Media Content For Your Farm In 10 Minutes

Creating Visual Social Media Content For Your Farm In 10 Minutes

Think about this: 60% of consumers are more likely to consider or contact a business whose images appear in local search results. 37% increase in engagement is experienced when Facebook posts include photographs. 14% increase in page views are seen when press releases contain a photograph.

Cyber Security & Keeping Your Business Safe Online

Cyber Security & Keeping Your Business Safe Online

Steps to Keeping Your Business Safe Online Tips provided by Stay Safe Online. ASSESS YOUR RISKS Smaller businesses have become bigger targets for cybercriminals because the bad guys know that they have fewer defense resources than large enterprises. Questions to Consider: What information do you collect?

Free Ways To Improve Local Search Results

Free Ways To Improve Local Search Results

Having your business listed with online business directories like Yelp, FourSquare, YellowPages, etc, is another great way to improve your local search engine results. Depending on your business type or industry these directories can be your biggest source of online traffic.

Why Data Security Is the Most Important Issue You Face

Why Data Security Is the Most Important Issue You Face

A great article by Michael Dell on Inc.com Cyber attacks don’t endanger only major corporations but also growing companies. What are you doing to protect yourself? As Dell has transformed from a products company to a solutions company over the past few years, our salespeople have had to

Do You Direct Mail?

Do You Direct Mail?

As much as social media drives sales in today’s modern economy, there is still a place for printed, direct mail marketing. Each spring thousands of livestock sales mail out catalogs and flyers. Buyers who can easily download a catalog online, still want that book in-hand to write notes and carry with them to the

Creating A Winning Brand

Creating A Winning Brand

Recently, I sat in on an outstanding webinar offered by HubSpot entitled “Creating a Winning Inbound Brand”. The session was presented by Tiffany Sauder of Element Three, a marketing communications firm in Indianapolis, IN. This was a great overview of marketing planning & branding arena

3 Ways To Use Video For On-Farm Promotion

3 Ways To Use Video For On-Farm Promotion

There is no denying that using images both photos and videos on your website and social media posts improve customer engagement and drive retention. For example on Twitter, posts with images are dramatically more effective than text only tweets. Ways To Use Video For On-Farm Promotion 1.

Mobile Has Won!

Mobile Has Won!

Mobile has won! according to Google’s executive chairman Eric Schmidt. “The trend has been that mobile was winning. It’s now won,” he said in the interview. “There are more tablets and phones being sold than personal computers. People are moving to this new architecture very fast.”

Screencast Tutorial: Creating a Post in WordPress

Screencast Tutorial: Creating a Post in WordPress

In the first of a series of screencast tutorials, the video below will walk you through the basic steps of creating a Post in WordPress. In this video, I demonstrate the basic steps to create a WordPress Post. We cover the following: Inserting a Picture Setting the Feature Image Creating a website URL

Tips for writing content for your website.

Tips for writing content for your website.

Adding a blog to your website is a great way to add content to the site in a clean and organized manner. Every blog isn’t the same. It should be a reflection of who you are and what your values are as a business. You can write factual information that relates to your industry, post the latest information

Merry Christmas and Happy New Year

Merry Christmas and Happy New Year

Merry Christmas! May you be filled with the peace of the season now and throughout the new year. Romans 15:13 May the God of hope fill you with all joy and peace in believing, so that by the power of the Holy Spirit you may abound in hope. May you have a blessed...

Custom Christmas Cards

Custom Christmas Cards

This year RVWS was pleased to create a custom Christmas Card for the Michigan Angus Association. Here is a quick look at the original photo and the transformation into a beautiful Christmas Card. 1. Original Photo 2. Modified Image 3. Final Christmas Card We can edit and touch up photos in a

I am a Spartan

I am a Spartan

I have always been proud to be a Spartan. However, it has been so exciting to see the headlines read “Smell the ROSES” for Michigan State Spartans! RVWS is super excited that the MSU Spartan Football Team is going to the Rose Bowl on top of being the Big 10 Champions. But I am proud to be a

Why your business should be on Google+

Why your business should be on Google+

Over the last couple weeks, I have shared my thoughts and tips on which social media platforms you should consider for your business and have been diving into each one in more detail. We reviewed a few of the options you have when selecting which social media platform to choose as well as

Do you have a mobile marketing strategy?

Do you have a mobile marketing strategy?

“The number of mobile internet devices is paced to outnumber desktop computers by 2014” That’s been the headline of the mobile device market for the last few years. A mobile marketing strategy needs to include multiple avenues. This type of strategy means that first, you have a mobile

Get started using Twitter for your business.

Get started using Twitter for your business.

In the last couple weeks, I have talked about nothing else than social media. Today is the first of many starters guides for the major social media platforms. Second only to Facebook, Twitter is proving to be a valuable source of information and a great place to start growing your social network.

Thanksgiving Blessings

Thanksgiving Blessings

On the heels of the second family member being hurt in a farm accident in the last month, I am thankful for many blessings this Thanksgiving. Both my husband and brother have broken arms due to separate farm accidents. I can think of nothing more to write about than farm safety, work safety and

A look at Social Media Options

A look at Social Media Options

Over the next weeks RVWS will be reviewing each of the major and leading social media platforms for business use. Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, and Instagram are the main outlets that I will be focusing on. However, the list of Social Media Platforms includes over