BlogInsights on Website Design, Branding and Social Media Strategies
If you're looking to improve your SEO rankings, this post is for you. Businesses in a specific geographic area means that your SEO should be one of your main focuses for website marketing tactics. It is a process needed in order to get higher rankings on Google when...
As kids growing up, we were taught "not to judge a book by it's cover". This well-known saying may be practiced when it comes to meeting new people, but that isn't always the case when your website is being viewed. Having an attention grabbing website design is key...
Is google not indexing your webpage? There may be a few reasons why. According to Red Website Design, in order to place you in their search engine results Google needs to be able to “crawl” your website using a series of programs called spiders which move from link to...
Are you thinking about getting your own website? Don’t know where to start?
If you are new to the world of search engine optimization (SEO), it is easy to get overwhelmed by the number of things to learn. There is a bit of learning curve involved, but SEO isn’t rocket science. You just need to master a few basic principles and you should be able to understand how it really works.
Using great images in your digital marketing strategy is a must! Finding images in the right format, size, and quality can be a challenge. Sometimes we have to get creative to get the photos we want and in the right format.
360 Degrees of Digital Marketing – These modern marketing strategies show a broad approach to marketing. Which ones are you skipping?
In an effort to help you plan better in your marketing efforts in 2016 we have created this 2016 Marketing Planning Calendar with monthly worksheets.
As entrepreneurs, we have to be bold and willing to take risks. We must be decisive especially when it comes to the decisions in order to get a new business up and running. However, the process of naming a business can sometimes overwhelm a person or they may make a rash decision that can later hurt their branding efforts.
If you want to keep your website safe, it is important to understand the terminology used to describe the causes and effects of hacks. Software vulnerabilities and access control issues are two of the main causes of website infections, and in this post we will define some of the terminology
When it comes to companies that are online today few compare to Google. Their name is so common that it is synonymous with looking for information online. They’ve also built the world’s most popular email service. Sure, their attempt at a social media network largely flopped, but who hasn’t had a few failures?
Are you getting real results with your website? When reviewing your existing website design, content, and components it’s easy to get overwhelmed.
Here is a quick checklist for you to evaluate your website and determine if you need to make some changes.
Email marketing is such a valuable tool in your marketing strategy. It’s a way to directly talk to your customers in a place they’re happy to receive information, because they said “yes” to hearing more from you. They want to hear what you have to say, and since they gave you their data, you can send them relevant emails that fit their
Google has announced big changes to their search algorithms (that complicated formula that return website links when users ‘Google’ something) and they take effect April 21, 2015.
If your website is not mobile-friendly according to Google’s Mobile-Friendly
When flipping through your favorite magazine you are bound to see QR codes placed in advertisements and articles. These cool little codes are a fun way to immediately engage a customer with a smartphone. Personally, I find them useful for bookmarking a website
Steps to Keeping Your Business Safe Online Tips provided by Stay Safe Online. ASSESS YOUR RISKS Smaller businesses have become bigger targets for cybercriminals because the bad guys know that they have fewer defense resources than large enterprises. Questions to Consider: What information do you collect?
Having your business listed with online business directories like Yelp, FourSquare, YellowPages, etc, is another great way to improve your local search engine results. Depending on your business type or industry these directories can be your biggest source of online traffic.
A great article by Michael Dell on Inc.com Cyber attacks don’t endanger only major corporations but also growing companies. What are you doing to protect yourself? As Dell has transformed from a products company to a solutions company over the past few years, our salespeople have had to
Recently, I sat in on an outstanding webinar offered by HubSpot entitled “Creating a Winning Inbound Brand”. The session was presented by Tiffany Sauder of Element Three, a marketing communications firm in Indianapolis, IN. This was a great overview of marketing planning & branding arena
There is no denying that using images both photos and videos on your website and social media posts improve customer engagement and drive retention. For example on Twitter, posts with images are dramatically more effective than text only tweets. Ways To Use Video For On-Farm Promotion 1.
Mobile has won! according to Google’s executive chairman Eric Schmidt. “The trend has been that mobile was winning. It’s now won,” he said in the interview. “There are more tablets and phones being sold than personal computers. People are moving to this new architecture very fast.”
In the first of a series of screencast tutorials, the video below will walk you through the basic steps of creating a Post in WordPress. In this video, I demonstrate the basic steps to create a WordPress Post. We cover the following: Inserting a Picture Setting the Feature Image Creating a website URL
Adding a blog to your website is a great way to add content to the site in a clean and organized manner. Every blog isn’t the same. It should be a reflection of who you are and what your values are as a business. You can write factual information that relates to your industry, post the latest information
One of the best free steps you can take to get your business listed on Google and help your search engine ranking is to register with Google Places. It’s free, simple and only take a few minutes. By registering and verifying your business with Google Places your business will show up in local searches, maps and
Having a website for your business, farm or cattle operation is the modern day equivalent to having the business cards. Ten years ago if you were serious about your business growing, connecting with potential customers and ultimately selling cattle, then you had business cards. Today it is a