Many of the same or similar marking strategies can be used across the board. However, there are some slight differences in behaviors, relationships and communication when you look at B2C (Business-to-Customer) verses B2B (Business-to-Business) transactions. Seeking customers involves more of a relational approach because individuals are making the purchase for themselves. Whereas marketing to other businesses is more straightforward because those customers are working on behalf of another company. They are looking to get the job done in a manner that is efficient and cost effective.

If you’re marketing B2B, read the infographic below to learn more about the latest trends in digital marketing concerning B2B.