One thing to consider when planning and setting goals for your business’s website is figuring out who your target audience is. Who are you marketing to? Once you have a clearer idea of who your potential customers might be, you can better tailor your website to fit their needs. But what are their needs exactly?

According to the infographic below, the habits and behaviors of users can differ depending on their age. Read on to learn more about our country’s different generations; and discover where you might want to make some changes to your website that could in turn help you reach your end goals with your audience.