Social media is a great way to get your business presence out there. One way to do that is through a Facebook page, for example. You could also create a page in LinkedIn or Google+ as well. However, it isn’t just a one way street. To get the conversation started, consider starting a group or community. It may have a larger organic reach. Plus, it’s more collaborative. It provides more of a discussion type atmosphere between you and your customers as well as customer to customer.

Check out the infographic below to learn more about why groups and communities might be a better choice for your business.