10 Email Marketing Spam Laws You Need to Know About

by | Apr 20, 2015 | Digital Marketing Tips

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Some of the statements in this article have been disputed.  Please visit the Federal Trade Commission to review the current law as it applies to your particular business.

Posted by Brenda Barron, Elegant Themes
Email marketing is such a valuable tool in your marketing strategy. It’s a way to directly talk to your customers in a place they’re happy to receive information, because they said “yes” to hearing more from you. They want to hear what you have to say, and since they gave you their data, you can send them relevant emails that fit their profile and include personalized details.

It’s quick and easy to set up – especially if you use an automation tool. Plus, you’re able to see the data on your individual customers and track what content they’re interested in, as well as report the financial results back to the bosses.

Unfortunately, there are companies out there that have exploited this brilliant marketing channel and brought the practice to the verge of a bad reputation. Spammers send emails to anyone they can get their hands on, no matter how they obtained the data. Sometimes the content is for a genuine company but they’ve just disregarded the rules around email marketing. But sometimes they are criminals who try to swindle the unsuspecting out of money.

The Law

Laws have now been put in place that prevents this kind of business, mainly through the CAN-SPAM Act of 2003. This was put in place by President George Bush as a way of setting the national standard for sending commercial email. It’s short for Controlling the Assault of Non-Solicited Pornography And Marketing and is a play on words to “can” i.e. get rid of the spam.

[Read the rest of the article here]

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